Back in 2014 it was nearly impossible to find a high quality protein bar in the market. Many bars being advertised as "Clean" had a lot of hidden, low quality ingredients such as GMO soy, fake sugars, large amounts of fortified fibers (IMO, corn fiber, tapioca fiber), and low quality whey protein. There was a brand in particular we were very loyal to. Rachel, one of the co-founders, was sponsored by them, however, it began to have adverse effects on our overall health. Thus, we resorted to our kitchen.
HIGH PROTEIN, REAL FOOD
We created a protein bar to fulfill our needs, with no intent on bringing it to market. The focus was to make it gluten free, dairy free and soy free using high quality, plant based protein. There was nothing like it on the market. Rachel, being a fitness competitor, wanted to add another twist to the bar; make it TASTE GOOD while keeping the carbs/sugar LOW and PROTEIN high.
Sold our things and left it all behind
In 2017, we re-evaluated our lives. We were both successful professionals in the finance industry, but ultimately we felt unfulfilled. We felt led to quit our careers and moved to Africa short-term (3 months). We volunteered in rural Mozambique working with the poorest we've ever encountered. We were open to staying long-term, but we strongly felt we were to come home to launch the protein bar, and that through the protein bar, it would allow for us to have an ever greater impact globally. We came home January 2018 and went into full-time development to launch Rawr Bar that June.
THE LONG TERM VISION
Right now we donate 10% net proceeds to feed hungry children worldwide; however our long-term vision is to design a meal replacement bar. It would have the nutrients lacking in a starving child's diet and for each protein bar purchased in America, a meal replacement bar would be sent to feed a starving child. We know this will be a large undertaking!
Our #BoldPursuit is to make a positive impact both locally AND abroad through Rawr Organics.
Someday we would love to be working full-time overseas with the non-profit side of Rawr Organics, handing off our executive roles. We would desire to be entirely focused on feeding the hungry and expanding relationships with feeding program partners in villages, cities and countries of need worldwide. We aspire to first feed 1 million children, 1x and then aspire to be able to feed 1 million children ongoing.